Marketing Strategy

   Our marketing strategy is Customer Based Marketing Strategy.Customer-based marketing attempts to create relationships between the brand and the consumer. It may involve special discounts for repeat customers, high levels of customer service and loyalty programs open to the general public

      Our marketing strategy is to focus customers' attention on the high quality of the services we offer. Within this strategy are three main points aimed at different market segments.

We will provide:

• The Best Business facilities

• Personalized Services

• Luxurious Amenities

 

Objectives

• To continue to communicate our strategic objectives to our target markets effectively.

• To provide a positive hotel experience to all our guests.

• To accomplish our growth targets within the given time and budget.

• Expand our markets and identify new markets for our product and services.    

 

Target Market

Our target market is Elite Class.

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 Goals 

            §  Increase customers

            §  Becoming an authoritative resource.

            §   Providing quality content on  website,

            §  Regularly adding new information,

            §  To establish trust on our brand, 

            §  Improve interaction with existing and potential customers

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